FUTURE YARD has announced ELIZA MAI will play at the inaugural festival this August, as part of its New Noise Project in partnership with the Hive Youth Zone – an initiative to discover and develop the next generation of new Wirral bands, producers, MCs and music makers.

The festival – a brand new offering looking to put Birkenhead on the musical map and shine a light on the amazing talent incubated in a long-overlooked region – assembled some of the region’s most promising artists aged 18 and under for a free showcase at Bloom Building on 23rd July. The gig kickstarted a programme of development sessions and workshops designed to help a wide range of Wirral’s budding musicians get a head start on their careers.

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Alongside Eliza’s booking at the festival, local emerging artists Lewis Ryan, Ludovico, Meg Cross, Michael Aldag and Just Violet have been invited to a series of workshops and an artist masterclass, as part of the festival’s wider initiative to kickstart a new music infrastructure in Birkenhead.

Eliza said: “I was really happy to have been told I was selected to play at the show case. There was myself and five other artists who performed at Bloom Building. Had an amazing time being part of this and met some really cool artists and interesting people in the industry.

A week later I found out that I was the lucky one! Chosen to perform at Future Yard Music Festival on 24th August. So so pleased and can’t wait to perform and share my music at this festival.”

Eliza has also been offered a place on the next semester of Merseyrail Sound Station – an artist development programme designed by Merseyrail and Bido Lito! to support Merseyside’s brightest talent.

Future Yard said : “We were massively impressed by the quality of the young musicians – but then we always knew there was a huge amount of talent in Wirral. Eliza Mai showed a really impressive, mature talent for songwriting, and we were really excited about giving her the opportunity to showcase it at Future Yard festival.

She’s got a really bright future – and if Future Yard can encourage musicians in the area, like Eliza, to give their all to developing their natural talent for music, then that would be the best kind of legacy we could hope for.”

Future Yard has just announced its full timetable of events – see below and visit futureyard.org for more information. Eliza plays the Saturday of the festival at Birkenhead Town Hall. Tickets are available here, priced from just £20.

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